May 30

LinkedIn for Career Development Professionals – May 2013


Speaker: Wayne Breitbarth, LinkedIn Consultant

Book: The Power Formula for LinkedIn Success

LinkedIn Career Services Resource Center

Workshop Agenda:

  • What is LinkedIn and how does it work?
    • Demographics
    • Network Statistics
  • What are the most important LinkedIn features and tools?
    • Makes connections VISIBLE that would normally be INVISIBLE
    • Being found and finding others
      • Advanced People Searching
      • Profile strategy – keywords and story
    • Every organization should have a company page
  • Review home page often
    • What is your network up to?
    • Status updates
  • Estimated time commitment
    • Initially 8-12 hours
    • Weekly 1-2 hours
  • What is the Power Formula for LinkedIn Success?
  • What to do next?
    • Hire Wayne to help your organization with LinkedIn
    • Download free LinkedIn resources on Wayne’s website: www.powerformula.net/free
    • Follow Wayne on Twitter: @WayneBreitbarth
    • Sign up for Wayne’s weekly LinkedIn tips email
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